CRITICAL ILLNESS COVER
FOR
CHEN WASN’T
AN OPTION

Children's critical illness

Chen’s mum and dad have just bought a new home and all the associated costs mean money is tight.

Although Chen's parents can only afford life cover for themselves, they want to take out critical illness cover for Chen. But…

Children’s critical illness cover wasn’t available with the life cover their adviser recommended. It was only available if Chen’s parents took out critical illness cover too.

Chen and his parents are not alone

35%

of people in the uk have life cover only, leaving their children without access to critical illness protection

Source: Royal London, State of the Protection Nation Report, May 2018

THAT’S WHY, AT GUARDIAN, WE DO THINGS DIFFERENTLY

Other providers only make children’s critical illness cover available with adult critical illness cover. And it’s usually automatically included so the customer pays for it whether they have children or not.

However, we treat children’s critical illness cover as an optional extra that can be added to the parent’s life, stand-alone critical illness or combined life and critical illness policy. And it can be added when the cover is taken out or at any point in the future.

What’s more, we don’t limit the children’s cover to £25,000 or a maximum of 25% of the adult’s policy. Instead, parents can choose any amount between £10,000 and £100,000, to a maximum of the amount they’re covered for themselves.

At Guardian, we believe children should be able to get protection
regardless of the type of policy their parents buy.

So, don’t recommend the life cover the portals put first.
Recommend the life cover that puts your client first.

To view our Children's Critical Illness Protection definitions in detail, visit our main website.

BOOK A ONE-TO-ONE PRODUCT BRIEFING

To find out more about what makes a Guardian policy a better policy, book a product briefing with one of our Account Managers.

Simply complete our online booking form and we’ll call you back.

LIFE. MADE BETTER.